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“We created our own material made from marine litter”

Deadshell made by Eugene's dad (fisherman)

Ocean pollution

"Sea based activities represent 50% of the ocean pollution. I see this material as ready-made to give an opportunity to others and drive actions for the ocean. The idea is to create a demand that appreciates and cherishes marine litter products: from fishnets plastics to oyster farms’ waste and toxic algae” 

Innovation patent

We created our own material made from marine litter. Turning his creative studio into a laboratory, switching his colour search into material research, Eugène Riconneaus focused on the invisible elements that could be used in the fashion, art and furnitures design sector. Reimagining the potential of items such as fishnets, seaweed and seafood waste.

ER SOULIER number 1 in best men trainers
— British GQ
Selected by ASVOFF to show our purpose during the Unga Week
— Museum of Modern Art, New York
Riconneaus has perfected the process and put suppliers and partners in place to scale up production of the material. With roughly 20 tons of oyster shell waste each season
— Women’s Wear Daily
“Work to slow down marine pollution
while rising, and if it were possible?
Eugène Riconneaus, designer who worked with the concept store Colette or the most desirable streetwear brand of the moment, Supreme, seems to be on track to achieve this feat”
— Madame Figaro
Winner of the 2022 call for projects in circular fashion and fashion craftmanship
— Ministry of Culture - France
“ER Soulier aim is to bring together style and environmentalism while helping clean up the waste polluting France’s coasts”
— Forbes

A project by Eugène Riconneaus

Transforming his design studio into a laboratory, moving from color research to material research, Eugène Riconneaus focused on the invisible elements of this new sneaker. Re-imagining the potential of elements such as fishing nets, seaweed and seafood waste.

Pre-Order open

Beta_0A (high) is open for pre-order until the 01/04/24
Only pre-orders are available for this creation, and it's scheduled to be delivered by May 2024.


Pre-order process

1 - Pre-order production: 

We're proud to offer our sneakers for a limited time pre-order. Then, we only produce what is necessary in small quantities, allowing us to minimize waste and ensure the durability of our products.

The pre-order of the Beta_0A (high) ends on 01/04/24

2 - Collection and recycling:

We value marine waste by transforming it into raw materials for our sneakers. Used fishing nets and oyster shells are collected to be integrated into our manufacturing process.

3 - Manufacturing: 

We work closely with our European artisans to produce each pair of sneakers with care and precision. Each order is processed individually to ensure the quality of our products. 

4 - Delivery: 

As soon as your sneakers are ready, we ship them directly to you. You'll be informed at every step, from production to delivery, for a smooth and enjoyable shopping experience.

The delivery of the Beta_0A (high) is forecasted for May 2024

5 - Surplus & Exchanges:

We produce an extra 5% to guarantee exchanges and returns in case of sizing errors. Once the exchanges are complete, we offer these surplus sneakers for sale to our registered community members.